For Realtor influencers · Members only
Build an Audience. Generate Seller Leads. Become the Lead Dog.
Lead Dog gives Realtors the training, tools, scripts, landing pages, tracking, earnings, and competition to turn everyday content into real seller opportunities.
Your Lead Dog dashboard
Sample viewPending Earnings
+$300
Available
$1,050
Monthly Rank
#3 This Month
Next Payout
September 1
Illustrative interface. Earnings depend on qualified seller opportunities and outcomes.
Scenario estimate
What Could Your Lead Dog Business Look Like?
Adjust the numbers and see what consistent lead generation could create.
Your estimated average economic value per generated lead — not a sale price or guaranteed compensation.
Estimated monthly leads
21.65
Estimated monthly lead value
$6,495
Estimated annual lead value
$77,940
Estimated total / month
$6,495
Estimated local buyer business / mo
$0
Estimated local listing business / mo
$0
Estimated total business potential / year
$77,940
Scenario estimate
What About the Business You Create Locally?
Some of the conversations you generate may also turn into buyers or sellers in your own local real estate business. Lead Dog does not track or participate in those outside transactions, so you can estimate them here for yourself.
Estimated closings: 0.00 buyer · 0.00 seller per month.
Illustrative estimates only. Actual results vary based on lead quality, market conditions, conversion, and other factors.
Ready to Build Your Run?
Lead Dog gives participating Realtors the training, tools, scripts, personal seller page, tracking, earnings visibility, and leaderboard competition to build a repeatable lead-generation business.
BECOME A LEAD DOGThe system
How Lead Dog Works
Learn What to Say
Get content ideas, scripts, hooks, and training designed to help Realtors create attention and conversations.
Share Your Personal Lead Dog Page
Every Realtor influencer gets a personal seller landing page to share anywhere.
Generate Seller Opportunities
Homeowners submit directly through your unique page, or you can enter the opportunity yourself.
Lead Dog Handles the Opportunity
Lead Dog manages the cash-buyer and referral workflow, and tracks what happens next.
Track Your Earnings
See Pending, Available, Paid, and Lifetime Earnings inside your dashboard.
Climb the Leaderboard
Compete to become the Lead Dog for the day, week, month, and year.
Core product
We'll Teach You How to Generate the Business
You don't need millions of followers. You need the right message, consistency, and a repeatable system. Lead Dog helps Realtors learn how to create content that generates conversations and seller opportunities.
Scripts & content tools
Never Wonder What to Post or Say
Lead Dog is built to keep Realtor influencers consistent — with language for the camera, the conversation, and the follow-up.
Your page
Your Own Seller Lead Page
Every Lead Dog Realtor receives a personal Lead Dog landing page they can share in their bio, social posts, videos, texts, emails, and conversations.
- Branded to you
- Mobile-friendly
- Simple for homeowners
- Permanently attributes the lead to you
- Tracks seller opportunities back to the source
Example
leaddog.me/janesmith
Your page is where homeowners go. Every submission is tied back to you automatically.
Earnings
Watch Your Effort Turn Into Earnings
Pending Earnings
$1,275
Available
$2,450
Next Payout
September 1
Lifetime Paid
$21,375
Sample dashboard values shown for illustration. Earnings are tracked inside Lead Dog from qualified seller opportunities — Lead Dog makes no income promises.
The competition
Who's the Lead Dog?
Every qualified seller opportunity can move you up the rankings. Compete to become Lead Dog for the day, week, month, and year.
Sarah M.
14 Qualified Leads
James R.
12 Qualified Leads
Ashley T.
10 Qualified Leads
Think you can take the top spot?
Become a Lead DogSample leaderboard shown for illustration.
Business building
One Seller Conversation Can Create Multiple Opportunities
A seller may pursue a cash offer
A seller may decide to sell traditionally
A seller may need a Realtor follow-up
A seller may become a future listing opportunity
Lead Dog helps you track those opportunities in one place, so nothing gets lost after the first conversation.
Exclusive access
Lead Dog Is Built Exclusively for AXEN Realty Agents
Lead Dog is more than software. It's a business-building system available to participating AXEN Realty agents.
Not with AXEN yet?
If Lead Dog looks like the kind of business you want to build, we'll show you how to become eligible.
Secondary
Are You a Real Estate Investor?
Choose the counties where you want opportunities and compete for priority when qualified seller leads become available.
For Investors