Become a Lead Dog
See How Lead Dog Works
Watch this short video to see how Lead Dog helps Realtors create content, generate seller opportunities, monetize qualifying leads, build local real estate business, and compete to become the Lead Dog.
No Monthly Platform Fee
Lead Dog is designed so participating Realtors can use the platform without adding another monthly software subscription to their business.
Lead Dog participates in revenue when qualifying opportunities generated through the platform are monetized through lead sales, referral transactions, or other approved Lead Dog revenue channels.
No monthly platform fee. Lead Dog participates when business is generated through the platform.
We Win When You Win
01
You Generate the Opportunity
Use Lead Dog training, scripts, content strategies, and your personal seller page to create seller conversations.
02
Lead Dog Helps Monetize It
Depending on the opportunity, Lead Dog may connect it to a qualified cash buyer, a participating investor, a referral transaction, or a Realtor follow-up opportunity.
03
Revenue Is Shared
When qualifying business is monetized through Lead Dog, the applicable revenue split is tracked through the platform.
Lead Dog does not charge participating Realtors a monthly platform fee. Lead Dog earns revenue by participating in qualifying lead sales and referral opportunities generated through the platform.
Everything You Need to Build the Business
TikTok & social training
Learn the content approach that starts seller conversations.
Content strategy & video scripts
Post with a plan instead of guessing what to say.
Seller scripts
Handle the seller conversation with confidence.
Daily activity tracking
Track your lead flow and momentum week to week.
Personal seller landing page
Your own homeowner page that credits every lead to you.
Lead tracking
Follow every lead you submit through the process.
Earnings visibility
See what's pending, what's available, and when payouts land.
Leaderboards
Compete with other Realtors to become the Lead Dog.
Referral & local opportunities
Referral transactions plus local buyer and seller opportunities.
Lead Dog Is Available to Participating AXEN Realty Agents
To participate in Lead Dog as a Realtor influencer, you must be affiliated with AXEN Realty.
If you're not with AXEN yet, the first step is joining the real estate company. Once your affiliation and Lead Dog account are approved, you'll be able to access the platform.
Already With AXEN?
Skip the brokerage step and start the Lead Dog account and approval process.